ADRA

don · 09-14-09 8:07 am

ADRA Included in The Cone Nonprofit Power Brand 100 The NAD Friday Fax for 9-11-09 reports:<blockquote><hr size=0><!-quote-!>quote:THE ADVENTIST DEVELOPMENT AND RELIEF AGENCY (ADRA) has been recognized as one of the top 100 most valuable brand names among 1.5 million nonprofit entities in the United States. Contact: <a href="http://tinyurl.com/m9dd7n" target=_top>http://tinyurl.com/m9dd7n</a> to read the full story. <!-/quote-!><hr size=0></blockquote>_________________________________ The Cone Nonprofit Power Brand 100<blockquote>Rank, Name, Sector, $Value (millions), Revenue Rank, Brand Image Rank 1 YMCA of the USA Education/Youth 6,393.6 1 6 2 The Salvation Army Domestic Social Needs 4,702.9 3 2 3 United Way of America Domestic Social Needs 4,516.9 2 3 4 American Red Cross Domestic Social Needs 3,146.2 7 5 5 Goodwill Industries International Domestic Social Needs 2,534.8 6 18 6 Catholic Charities USA Domestic Social Needs 2,361.1 4 53 7 Habitat for Humanity International Domestic Social Needs 1,768.0 9 4 8 American Cancer Society* Health 1,359.8 11 1 9 The Arc of the United States Health 1,223.6 5 96 10 Boys & Girls Clubs of America Education/Youth 1,168.3 8 21 11 Easter Seals Health 922.0 10 34 12 American Heart Association* Health 897.8 22 7 13 Boy Scouts of America Education/Youth 851.2 15 11 14 Planned Parenthood Federation Domestic Social Needs 796.4 13 19 of America 15 Feed the Children Domestic Social Needs 767.5 17 26 16 Food for the Poor International Needs 698.0 12 58 17 Girl Scouts of the USA Education/Youth 636.1 19 20 18 St. Jude Children's Research Hospital Health 626.5 21 27 19 The Nature Conservancy Environmental/Animal 625.4 14 50 20 World Vision International Needs 519.3 16 62 21 Shriners Hospitals for Children Health 480.1 26 30 22 Volunteers of America Domestic Social Needs 460.8 20 56 23 Feeding America Domestic Social Needs 456.0 25 48 (America's Second Harvest) ** 24 AmeriCares International Needs 428.6 18 75 25 City of Hope Health 382.6 24 67 Power Organization Sector Brand Value Revenue Brand Image Brand $ Million Rank Rank 100 Rank The Cone Nonprofit Power Brand 100 26 United States Fund for UNICEF International Needs 381.5 28 22 27 Susan G. Komen Breast Health 288.1 33 17 Cancer Foundation 28 Save the Children Federation International Needs 267.2 32 40 29 CARE USA International Needs 266.6 27 77 30 Big Brothers Big Sisters of America Education/Youth 234.0 36 12 31 Gifts in Kind International International Needs 233.1 23 90 32 Compassion International International Needs 214.1 31 71 33 March of Dimes Foundation Health 210.2 40 13 34 The Leukemia & Lymphoma Society Health 209.4 39 28 35 Make-A-Wish Foundation of America Education/Youth 205.3 51 9 36 Academy for Educational Development Education/Youth 198.0 29 84 37 American Diabetes Association Health 190.5 45 15 38 MAP International International Needs 181.5 30 94 39 World Wildlife Fund Environmental/Animal 181.4 46 38 40 Cystic Fibrosis Foundation Health 179.7 41 39 41 Alzheimer's and Related Health 179.0 42 42 Disorders Association 42 National Multiple Sclerosis Society Health 178.3 44 29 43 Juvenile Diabetes Research Foundation Health 175.5 48 24 44 Wildlife Conservation Society Environmental/Animal 167.4 34 43 45 International Rescue Committee International Needs 149.1 37 66 46 Muscular Dystrophy Association Health 139.8 55 16 47 The Trust for Public Land Environmental/Animal 138.4 47 63 48 Marine Toys for Tots Foundation Education/Youth 135.9 52 33 49 The Rotary Foundation Domestic Social Needs 134.4 53 52 of Rotary International 50 The Conservation Fund Environmental/Animal 132.4 54 57 Power Organization Sector Brand Value Revenue Brand Image Brand $ Million Rank Rank 100 Rank The Cone Nonprofit Power Brand 100 51 Samaritan's Purse Domestic Social Needs 131.3 35 79 52 Institute of International Education International Needs 130.4 38 81 53 Doctors Without Borders USA International Needs 124.2 60 45 54 Direct Relief International International Needs 122.8 43 89 55 The Humane Society of the United States Environmental/Animal 120.0 68 10 56 National Cancer Coalition Health 119.2 69 23 57 Ducks Unlimited Environmental/Animal 111.9 49 59 58 Special Olympics Education/Youth 109.1 74 8 59 Project HOPE International Needs 104.2 57 64 60 Mercy Corps International Needs 95.7 56 73 61 American Kidney Fund Health 94.5 67 44 62 Arthritis Foundation Health 93.6 64 25 63 National Audubon Society Environmental/Animal 91.2 71 32 64 Conservation International Foundation Environmental/Animal 90.9 58 88 65 PATH (Program for Appropriate International Needs 89.1 50 99 Technology in Health) 66 Children International International Needs 77.4 65 61 67 Children's Network International International Needs 76.9 75 46 68 Paralyzed Veterans of America Domestic Social Needs 72.9 72 41 69 Combined Jewish Philanthropies Domestic Social Needs 66.6 66 85 70 Teach for America Education/Youth 65.8 79 51 71 American SPCA Environmental/Animal 64.1 85 37 72 Covenant House Domestic Social Needs 64.0 62 74 73 Natural Resources Defense Council Environmental/Animal 62.7 78 47 74 Local Initiatives Support Corporation Domestic Social Needs 62.3 59 91 75 Heart to Heart International International Needs 62.0 70 76 Power Organization Sector Brand Value Revenue Brand Image Brand $ Million Rank Rank 100 Rank The Cone Nonprofit Power Brand 100 76 Adventist Development and Relief International Needs 60.4 61 95 Agency International 77 Heifer Project International International Needs 58.5 73 69 78 Children's Hunger Fund Domestic Social Needs 58.1 76 49 79 National Kidney Foundation Health 56.1 84 36 80 American Nicaraguan Foundation International Needs 55.2 63 97 81 Environmental Defense Fund Environmental/Animal 51.7 82 60 82 American Lung Association Health 48.6 91 14 83 National Wildlife Federation Environmental/Animal 47.4 80 35 84 Cross International Aid International Needs 45.7 83 82 85 International Medical Corps International Needs 43.3 81 70 86 Medical Teams International International Needs 41.9 77 72 87 World Emergency Relief International Needs 35.8 87 54 88 Oxfam America International Needs 34.6 86 86 89 Operation Smile Health 30.4 89 65 90 Project Orbis International International Needs 24.9 88 98 91 International Aid International Needs 22.7 93 80 92 Gleaning for the World International Needs 21.9 90 93 93 JA Worldwide Education/Youth 21.2 94 83 94 Union Rescue Mission Domestic Social Needs 17.8 92 92 95 YWCA USA Education/Youth 5.4 97 31 96 Hope for the City Domestic Social Needs 4.9 95 87 97 Mental Health America Health 3.4 96 68 98 United Cerebral Palsy Association Health 3.2 98 55 99 Girls Inc. Education/Youth 1.5 99 100 100 Camp Fire USA Education/Youth 1.1 100 78 <a href="http://www.coneinc.com/stuff/contentmgr/files/0/b2b4cb81b5be7de19ddfd5bb1c5e9711/files/cone_top_100_chart.pdf" target=_top>http://www.coneinc.com/stuff/contentmgr/files/0/b2 b4cb81b5be7de19ddfd5bb1c5e9711/files/cone_top_100_ chart.pdf</a> </blockquote>

elaine · 09-14-09 12:29 pm

Is this list based on lowest administrative costs, or was it only on "brand names." Salvation Army is one charity with very low overhead and has been praised for that consistently.

don · 09-14-09 2:15 pm

Is this list based on lowest administrative costs, or was it only on "brand names." Salvation Army is one charity with very low overhead and has been praised for that consistently. This presentation gives an idea what Cone looks for:<blockquote>Is Your Nonprofit a Power Brand? July 7th, 2009 The Cone Nonprofit Power Brand 100 report recently published by Cone and Intangible Business, analyzes the top 100 nonprofit brands in the U.S. The most powerful brands were selected based on a combination of overall revenue and brand image, the latter determined by a consumer survey. While most of us won’t be found among the top 100, the analysis is useful for every nonprofit: Does your brand image correspond to your mission and institutional objectives? Is your online presence enhancing your brand image? Does the general public have mainly positive, negative or indifferent associations with your organization? To get a feel for how the public perceives your brand, there are a few low-cost steps you can take: 1) conduct a random informal survey at a place your constituents might frequent; 2) do extensive Internet searches of both blogs and news to see where your organization is coming up, who is talking about you and what they are saying; and 3) send out a quick survey to your email list and ask your stakeholders for some honest feedback. Whether you need to do some serious work to strengthen your brand or simply maintain your current image, the report offers 10 excellent tips on how to enhance your brand power: 1. Engage fresh constituencies. Segment your communications and activities to appeal to people beyond your traditional constituents, and use sub-brands to tailor your message to new groups. 2. Adopt new currencies. Expand the scope of sponsorships, volunteer opportunities, merchandise, or other in-kind products and services so that you can continue to engage constituents even as giving power decreases. 3. Modernize fundraising. Donor behavior is shifting, and younger demographics are increasingly involved in giving online. Tap into these potential donors, and streamline your fundraising efforts with new tools. 4. Deliver crisp communications. Clearly state what you do in either your name or a prominent tagline. This significantly enhances brand recognition. 5. Establish (and adhere to) brand guidelines. Protect your brand’s equity by establishing clear guidelines for consistent use by staff, volunteers, media partners, and other entities. All institutional communication (online, print, audiovisual) must adhere to these guidelines. 6. Build brand stewards. Your employees, volunteers, and board members are all extensions of your brand. As such you should encourage and empower them to clearly express (in both words and actions) the organization’s mission and values. 7. Develop quick reflexes. Be fluid, give people an opportunity to engage with your brand around current events or new trends. 8. Build corporate partnerships. Identify companies who share your values and have appealing relationships and resources, then recruit them to serve as catalysts to broaden your mission and as stewards to your brand. 9. Create dialogue with brand ambassadors. Participate in social media venues to not only increase visibility, but to connect with a broad base of supporters and engage in a dialogue to let them know you are an active member of their community. Listen to and participate in the conversations where they are happening, don’t just push information. 10. Issue a rallying cry. Shift your approach from that of a recipient of funds to a driver of engagement, inspiration and action. Move from a focus on giving discrete donations to joining together in pursuit of a bigger purpose, and help evolve your contributors’ perceptions of their role as donors to that of a community of supporters. Mobilize your constituents around a common cause, which can energize your brand and strengthen loyalty. <a href="http://upleaf.com/2009/07/is-your-nonprofit-a-power-brand/" target=_top>http://upleaf.com/2009/07/is-your-nonprofit-a-powe r-brand/</a></blockquote>

elaine · 09-15-09 1:50 pm

Here is a list of the charities with the lowest overhead: 2009 Samaritan Award Announcement The Acton Institute constantly measures and evaluates our work, and has decided that we will not be running the Samaritan Award program in 2009. We have come to this decision because: •Charitable organizations often do not have the time, money or human resources to fill out the extensive application on a yearly basis. •One year is usually not enough time for charities to make improvements. By running the Samaritan Award program less often, we are hoping to get a better sense of institutional progress while lessening the costs for both Acton and the applying organizations. •Acton Institute desires to evaluate and improve the Samaritan Award as part of a larger Poverty Initiative Campaign which has begun at the Institute. As this project moves forward, we will be seeking the expertise of the programs involved in the Samaritan Award. Acton will continue to support the work that private charitable organizations are doing in our country. During this hiatus from the Samaritan Award program, we will keep our Samaritan Guide available online so that donors and charities can connect. We have improved our website and we will work on keeping up-to-date information posted for your use. 2008 Samaritan Award Winners Announced Grand Prize Winner, $10,000 - Citizens for Community Values, The A Way Out Program - Memphis, TN The mission of CCV is to inspire, motivate and mobilize citizens to take action against sexual exploitation and pornography. Women are taken out of the sex-for-sale industry and given support and training for a new life. $1000 Winner - Fresno Rescue Mission, The Academy - Fresno, CA Since 1949, has been helping homeless and at-risk individuals. The Academy program, an 18-month rehabilitation, work therapy and career development program, is designed to equip men to be disciples of Jesus Christ, encouraging them to be productive members of society. $1000 Winner - Restoration Ministries, Harvey House - Harvey, IL Mission is to help drug addicts and ex-criminals to become men of God and contributing members of society who can in turn help others in similar trouble. Harvey House is a free program offered to those with histories of drug addictions and criminal backgrounds. Guardian Angel Homes, Faith in Action - Grand Rapids, MI A faith based home environment to affirm and empower adults with developmental disabilities. Programs link the disabled adults to the greater community and encourages them to help others. Lighthouse Ministries, One Stop Care - Lakeland, FL Attempts to meet the physical, emotional and other needs of the poor and at-risk population according to the principles set forth in Scripture. Residents have a willingness to learn about God and a desire to change their lives. Panama City Rescue Mission, Pathways Program - Panama City, FL Provides long-term residential addiction recovery and job training environment for men, women and families in a Christ-centered program to help them overcome adversity. Promise of Hope, Recovery Program - Dudley, GA Designed to help women recover from substance abuse through an understanding of Christ's forgiveness and the 12-step recovery program. The program relies heavily on the Serenity Bible. Redwood Gospel Mission, New Life Recovery - Santa Rosa, CA Mission to bring Good News of Jesus Christ to the poor. New Life provides a 10-month, three phase treatment for men and women recovering from addiction. Members are required to work, attend Bible studies and take classes on life skills. South Side Mission, External Ministries - Peoria, IL South Side Mission serves the zip code of 61605 and exists to preach the good news of Jesus Christ to the poor through love, food, clothing, and education. The mission runs 49 programs and joins with local churches to minister to whoever is in need. Union Mission Ministries, New Life Center Recovery Program - Virginia Beach, VA Provides spiritual, vocational, social, mental, and physical programs to help men gain a renewed sense of purpose for their lives after struggling with addiction. Programs run for 6-12 months with many staying on to mentor others in the program. The Samaritan Award is given to a highly successful, privately funded charity whose work is direct, personal, and accountable. Its purpose is to encourage charities who, like the Good Samaritan, get intimately involved with individuals and work to bring about real change in the lives of those in need. Samaritan Award Winners 2008: Citizens for Community Values Inc. Memphis Memphis, TN 2007: Arkansas Sheriffs' Youth Ranches, Inc. Batesville, AR 2006: Christian Women's Job Corps of Middle TN Nashville, TN 2005: Lives Under Construction Boys Ranch Lampe, MO 2004: Enterprise Development International Fairfax, VA Great to know that the 2nd winner is here in Fresno, a charity which I have supported!

Adventists for Tomorrow

Announcement

#1 09-14-09 8:07 am

ADRA

#2 09-14-09 12:29 pm

Re: ADRA

#3 09-14-09 2:15 pm

Re: ADRA

#4 09-15-09 1:50 pm

Re: ADRA

Board footer